customer

Measure, then manage

The old business adage goes: “You can’t manage what you don’t measure” Spend a few minutes searching on the internet and you will find hundreds of websites, documents and presentations on what expectation management means, and various different strategies for managing these expectations.  Most of the content isn’t bad, but it all fails in the [...] Read More

Success factors

What is most important aspect of a company that determines its success? Sales, which in turn is about how well you treat your customer and stay ahead of your customer’s requirements. -Mark Cuban